DON [dohn], noun; verb – [Origin: Hamptons, Brooklyn, NYC, circa 1906] - Definition:

1. A well-dressed gentleman or nobleman.

2. A person of great importance.

3. A head of a crime family or syndicate.

4. To wear: put clothing on one's body.

Our roots stem back to Brooklyn, 1906, more specifically "Monte's", a family owned and operated restaurant, bar, hotspot, and home away from home for wise-guys all over New York. Growing up in the Hamptons with a passion for fashion, hip hop and skateboarding, PJ Monte and friends took his family history and their lifestyle and translated it into a brand that bridges the gap between the old-school wise-guy and the current fashion community.